Light / Dark
Where is the Light? Follow the Light.
Where is it Dark? Where do shadows fade to black? All the light, gone, snuffed out?
Avoid the Dark. Shine Light into it.
^^^^^
And what if Dark pretends to be - Light?
Dark pretending to be Light, it is not possible in science.
Light can bend and play games, yes, but NOT that much. Dark pretending to be Light.
Dogs and cats and birds and animals in the forest know where the lines are - Light / Dark.
They know. They must.
Times to eat. Times to sleep.
Opportunity or danger come with the lines - Light and Dark.
It is not a game for our Fish, Bird and Animal Friends.
At best, it is business. At worst - - - life or death.
But for us, People, Humans, we can, and sometimes we do, use our big brains to play games, sometimes dangerous games.
Light / Dark.
We can, if so inclined, mess with our other Human Friends.
Pretend Light is Dark.
Pretend Dark is Light.
^^^^^
“YOU are the difference!!!”
An inspiring message. (First blush, I think it’s inspiring.)
Zoom out.
“You are the difference!!!”, let’s turn that into an advertising campaign.
“You are the difference”
Imagine that you see those words (and nothing else) printed, large type, on a billboard, on a magazine cover, run as a commercial during a huge (the world is watching) football game.
“You are the difference”
That’s all you see,
No brand, no logos, just these (inspiring) words.
^^^^^
Might you wonder about context?
“You are the difference”
Might you wonder about the source? Who funded this venture? What are they selling?
Let’s say that you do wonder. You dig a little. You search and you find:
1 - Dark, someone, something Dark, or at the very least, sketchy, Operation Dark, they funded the “You are the difference” campaign.
or
2 - Light, All That Is Good, Grace and Smiley Face, Operation Light, they funded the “You are the difference” campaign.
Context - Dark / Light - curtains pulled back, the source behind the words…
Would that knowledge color your perception?
What are they selling?
What is the motivation?
Or might we just forget context and motives.
Should we think purely, blank slate. Cartoon animal in the jungle, babe walking in the woods, clean, pure, clear thinking, thoughts?
Should the message, the seemingly good and valid message, simply stand on its own?
“You are the difference”
Message, motive,
Light, Dark